On August 31st, Mario Batali and Joe Bastianich opened an Italian food and wine marketplace in the Flatiron District. Although it appears to be a giant food court, Batali swears that " this isn’t a selection of restaurants under one roof. This is a retail store where we peddle the greatest of Italian gastronomy to people who want to eat it and know how to appreciate it." The ideology in the market comes down to the goal of providing New Yorkers with a home-cooked meal outside of the house.
According to the Wall Street Journal, "the interiors have a Whole Foods-meets-Bloomingdale’s-via-Tuscany feel". So far 300 the restaurant employees 300 people. Eataly mainly uses Italian products with few exceptions and serves such food as handmade mozzarella and oysters as well as plenty of wine and a future rooftop beer garden.
I believe that this marketplace will mark a new movement in the restaurant industry. Customers are drawn to the concept of a home-cooked style meal thats already ready to eat. As Batali said, "you ask any Italian and all of the smart Americans where the best meal they ever had in the last ten years was, and it was never in someone’s restaurant. It was always in the house. And with these products, and this ideology, we’re hoping that’s what we’re going to bring to New Yorkers.". This new endeavor could mean the appearance of other eateries like the Eately as the owners find it is a successful venture.
http://blogs.wsj.com/metropolis/2010/08/25/first-look-at-mario-batalis-monster-italian-marketplace/
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