Wednesday, October 13, 2010

Putting the Wine Bar to Work

A new urban winery has taken over what used to be a bar and art venue in the heart of Williamsburg. New and ambitious winemakers will also be able to try their hand at winemaking. "Customers will take part in the entire eight- to 24-month-long process starting with crushing and fermenting the grapes all the way to hand bottling the wine" (Avila). The winery expects to churn out 100 barrels of wine in its first season.

"It's an addicting process," said the 27-year-old proprietor, Brian Leventhal. The new Brooklyn Winery, an 8,000-square-foot space on a residential block, will feature a wine bar and a venue to host events (Avila). "Brooklyn Winery is among several urban wineries that have opened up around the country in recent years, including City Winery on Manhattan's West Side, which also offers the chance to make wine" (Avila). Technology allows winemakers to customize the blend of their wine and design their own labels. This technology eases the process of making different kinds of fine wines and labeling the bottles which leads to a higher growth and development of this industry.

Much of the manufacturing done in this industry is done domestically. "Grapes mostly come from Sonoma, California, and also from vineyards in the North Fork of Long Island and the Finger Lakes of Upstate New York" (Avila). Companies lower their production costs by not getting their components internationally. Since the products are domestically imported, the price of production costs is lower.


http://online.wsj.com/article/SB10001424052748704763904575550544033710092.html?KEYWORDS=restaurant


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